Hi, I’m Amanda. I build brand & content strategies for people with something more to say.
I’m a content strategist and copywriter. That means I work with companies & agencies to help brands and products sound like who they’re meant to be. I learn brands inside and out, establish voice and tone, then extend it across every touchpoint: from the biggest billboard headline to the finest fine print. And sometimes I tell jokes, because we all want to have a little more fun.
Past clients include Spotify, Tinder, and DoorDash. I work with agencies like Gander, RoAndCo, and Archrival. You can see some of that work here.
Spotify: Writing (via Archrival)
If you have a question about copy, I probably have an opinion. Send me an email if you want to chat.
The Book of Hov by Roc Nation: Copywriting & Editing (via General Idea)
Before this, I was the editorial director for Bon Appétit. My job was to figure out how a sixty-year-old brand should speak to its audience of Gen-Z digital natives, aging print subscribers, & everyone in between. It was incredible, challenging, and rewarding work.
Bon Appétit: Writing (Creative Direction: Michele Outland; Photography: Alex Lau)
A few years earlier, I launched a site called Healthyish. Our mission was to skip the aspirational wellness bullshit & have a little fun. (We had a lot of fun.) I wrote about my 30s, dating and not drinking, my favorite veggie burgers, skincare, glassware, & so much more. I still write when I get a juicy idea, like this piece on girlhood I did for Highsnobiety.
Highsnobiety: Writing (Photography: Phia Wilson)
In fact, I began my career as a freelance journalist writing about wellness, mental health, fitness, and whatever else I got excited about. There was the time I followed a bikini competitor around Las Vegas & the time I followed a line cook around a Michelin-starred restaurant. Once I even hired a 21-year-old life coach.
Bon Appétit: Writing (Source: Nana Araba Wilmot; Photography: Jimmy Fontaine; Creative Direction: Michele Outland)
Wow, you’re still reading. Okay, check out the photo of me below, floating in a thermal pool outside Rome. For Bon Appétit, I went on a “wellness cruise” through the Mediterranean. It rocked.
Bon Appétit: Writing (Photography: Laura Murray; Creative Direction: Alex Grossman)
