Messaging Strategy & Copywriting

For nearly two decades, Eater’s expert, on-the-ground editors have been leading voracious diners to the best restaurants, the hottest pop-ups, the most legendary stalwarts, and the most beloved neighborhood spots in the U.S. and worldwide. For the launch of their first-ever app, I developed a messaging strategy and executed it across every touchpoint: site, social, influencer, newsletter, banner ads, video, print ads, press release, partner promo, and more.