Bon Appétit
My work with Bon Appétit began nearly ten years ago when I was a freelance writer, then editor, for the brand.
In 2017 I joined full-time to launch Bon Appétit’s wellness site, Healthyish. (See more of my work with Healthyish here.)
Then I became Bon Appétit’s editorial director, overseeing the award-winning website and podcast, and ensuring that all digital platforms, including newsletter, social, and e-commerce cohered to the brand’s mission, voice, and tone. I oversaw a team of six digital editors, greenlighting and top editing all content for the site. I worked with our executive editor and our audience development team to meet quarterly KPIs for site traffic, audience engagement, and consumer revenue.
Oh, I also hosted a podcast!
Today, I still work with the brand as a freelance writer and editor. And that’s what they call full circle.
See all my work for Bon Appétit here.
Feature Writing
Creative Direction: Michele Outland; Photography: Alex Lau
Creative Direction: Michele Outland; Photography: Alex Lau
Creative Direction: Michele Outland; Photography: Alex Lau
Creative Direction: Alex Grossman; Photography: Laura Murray
Photography: Laura Murray; Creative Direction: Alex Grossman
Photography: Laura Murray; Creative Direction: Alex Grossman
Subject: Nana Araba Wilmot; Photography: Jimmy Fontaine; Creative Direction: Michele Outland
Subject: Nana Araba Wilmot; Photography: Jimmy Fontaine; Creative Direction: Michele Outland
Subject: Nana Araba Wilmot; Photography: Jimmy Fontaine; Creative Direction: Michele Outland
Subject: Nana Araba Wilmot; Photography: Jimmy Fontaine; Creative Direction: Michele Outland
Conception & Editing
Creative Direction: Michele Outland; Photography: Alex Lau; Food Styling: Rebecca Jurkevich; Prop Styling: Kalen Kaminski
Creative Direction: Michele Outland; Photography: Alex Lau; Food Styling: Rebecca Jurkevich; Prop Styling: Kalen Kaminski
Creative Direction: Michele Outland; Photography: Alex Lau, Emma Fishman; Illustration: Cynthia Kittler
Creative Direction: Michele Outland; Photography: Alex Lau, Emma Fishman; Illustration: Cynthia Kittler
Creative Direction: Michele Outland; Photography: Alex Lau, Emma Fishman; Illustration: Cynthia Kittler
Creative Direction: Michele Outland; Photography: Alex Lau, Emma Fishman; Illustration: Cynthia Kittler
Creative Direction: Michele Outland; Photography: Alex Lau, Emma Fishman; Illustration: Cynthia Kittler
Writing: MacKenzie Chung Fegan; Creative Direction: Michele Outland; Illustration: Patricia Doria
Writing: MacKenzie Chung Fegan; Creative Direction: Michele Outland; Illustration: Patricia Doria
Writing: MacKenzie Chung Fegan; Creative Direction: Michele Outland; Illustration: Patricia Doria
Essays
Creative Direction: Michele Outland; Illustration: Justyna Stasik
Illustration: Jan Buchczik
"Why Are We So Obsessed with Male-Chef Redemption Stories?" (Illustration: George Wylesol)