Healthyish

In 2017 I launched Healthyish, a Bon Appétit site that covered wellness and culture through the lens of food. I oversaw branding, set the editorial vision, conceived of and executed a large festival and a multi-city tour, assigned and edited all content, managed the budget, and spearheaded multiple ambitious packages. Healthyish became Condé Nast’s most successful new brand, growing to over one million unique visitors per month and half a million social followers.